Mission PinkCruise is an initiative of mass medical mission (mmm) aimed at taking wholistic cancer prevention and health promotion to the grassroots using Mobile Cancer Centres (MCC). The Mobile Cancer Centre is also known as the PinkCruise. The slogan for the PinkCruise campaign is “Taking Wellness To All”
The PinkCruise is the first of its kind anywhere in the world. It is much more than a Mobile Mammogram. It is a clinic on wheels with state-of-the-art facilities for screening, follow-up and treatment (including mammography, endoscopy, colposcopy, cryotherapy, laboratory services, vaccination and surgeries for pre-cancer and early cancer).
The PinkCruise is also a means of preventing ten major Cancer-related killer diseases, viz:
i. DIABETES MELLITUS
ii. RENAL DISEASE
vi. HUMAN PAPILLOMAVIRUS [HPV]
ix. HELICOBACTER PYLORI; AND
These killer diseases are collectively known by the acronym DROMS-H5.
Thus the PinkCruise tackles the double burden of disease, i.e. Communicable & Non-Communicable, thereby potentially raising Nigeria’s life expectancy, which is currently the seventh lowest globally. Cancer and these ten related diseases are mainly responsible for this low life expectancy.
The PinkCruise (and Comprehensive Cancer Centres or CCC, to be established thereafter) will help to raise Nigerian life expectancy, stimulate reverse health tourism into Nigeria, create massive youth employment, support transfer of technology and increase the foreign reserve.
In addition, the availability of the PinkCruise in every state of Nigeria and FCT Abuja would enhance community cohesion, reduce non-inclusion and help to ameliorate the perception of social injustice which creates the condition needed for militancy to thrive.
The community-based eye-care aspect of the mobile health mission is known as Mission PinkVISSION.
There are currently four pilot set of the PinkCruise in Nigeria. The fixed centres from which the PinkCruise would operate have also been set up in four selected cities in the four original (1963) Regions of Nigeria, namely:
Lagos (Western Region)
Abuja (Northen Region)
Asaba (Midwestern Region) and
Port Harcourt (Eastern Region)
These fixed centres are known as the MCC/ PinkCruise Base Centres.
The pilot phase of the systematic Mission PinkCruise and Mission PinkVISSION kicked off in Lagos State on World Cancer Day (Sunday, February 4, 2018).
The schedule of health missions for the twelve months ending on Sunday, March 31, 2019 is available here.
The major colour of PinkCruise is “Pink”. However, there are other supplementary colours of the PinkCruise brand which forms “Spectral Colours”.
SYMBOLIC MEANING OF THE PINKCRUISE COLOURS
PINK: The colour pink is not only used in relation to breast cancer, but also connotes health in general; hence the phrase ‘in the pink of health.’ Reference may be made to the healthily glowing pink cheeks of new-born babies or energetic sportsmen/sportswomen and the like.
In this regard, we may note that Nigeria has the 7th lowest life expectancy in the world. The major reasons for this low life expectancy are stress and lack of health maintenance, coupled with poor infrastructure.
mass medical mission aims to address the poor health maintenance culture of Nigerians by taking preventive health care to the doorsteps of all, on a cruise with the PinkCruise.
SPECTRAL COLOURS: at the base of the PinkCruise are multiple (spectral colours). These colours represent the following:
The colour spectrum reflect all the common preventable cancers which are the focus of the campaign.
The colour spectrum covers some major killer diseases which are cancer risk factors; these are also targeted by the campaign
The colour spectrum covers the brand colours of all our sponsors/donors
The lavender color which forms the base of the colour spectrum is the colour for cancers in general
IMAGE OF THE MEDICAL DOCTORS: The smiling and forward-looking image of a male or female doctor denotes the warm welcome awaiting the users of the PinkCruise.