Taking Wellness to All
If people can’t reach advanced healthcare, we bring it to their doorstep — before disease becomes advanced.
PinkCruise — Nigeria’s pioneering Mobile Health Centre — delivers free, comprehensive preventive healthcare and life-saving screening directly to underserved communities, raising life expectancy one community at a time.
Our community-based outreaches are known as Mission PinkCruise.
Why it Matters
Non-communicable diseases (NCDs) such as cancer, hypertension, diabetes, and other chronic conditions cause 70% of global deaths and are major contributors to Nigeria’s low life expectancy — driven by stress, poor health maintenance culture, and limited infrastructure. Too often, preventive care is sought too late — or not at all.
PinkCruise changes that by bringing holistic prevention and early intervention to the grassroots.
Our Vision
We are building a future where holistic preventive healthcare is not a privilege — and where every person can access screening, early intervention, and health support without waiting for symptoms to become severe or life-threatening.
Our Story: A Mobile Revolution
Mission PinkCruise is the flagship community-based health outreach of mass medical mission (m3), delivered through our state-of-the-art Mobile Health Centre — affectionately called the PinkCruise.
This fully equipped clinic on wheels delivers a complete pathway of care in a single visit:
Education → Screening → Early Intervention → Follow-up → Referral.
Faced with Nigeria’s health challenges, we asked a simple question: If people can’t reach advanced healthcare, can we bring it to them?
This is how preventive healthcare becomes real — not just promised.
Our Services
Delivered by passionate teams with a community-first approach, the PinkCruise provides high-impact care, including:
Advanced Screening & Diagnostics
- Breast cancer screening and digital mammography
- Cervical screening and colposcopy
- Colonoscopy
- Sonography (ultrasound scan)
On-the-Spot Preventive Treatment (where indicated)
- Cryotherapy for precancerous lesions
- Minor procedures and preventive interventions
Laboratory & Rapid Tests
- Key rapid tests and screening support
Clinical and Holistic Preventive Care
- Blood pressure (BP) checks
- BMI and risk assessment
- Consultations and health education
- Health promotion for all ages and genders
- Selected preventive supports (e.g., deworming and supplementation for children)
Our promise: Care that is free, respectful, dignified, and community-centred.
Our Impact: Healing Communities, Building a Nation
Through grassroots preventive healthcare, PinkCruise is transforming lives and strengthening Nigeria’s future. We aim to:
- Raise life expectancy by combating the dual burden of diseases — communicable (e.g., malaria, hepatitis, HIV/AIDS) and non-communicable (cancer, hypertension, diabetes, obesity)
- Create youth employment and skills transfer in healthcare
- Support a healthier economy through reverse medical tourism and world-class local services
- Foster community cohesion and equitable access, ensuring no one is left behind
Our Integrated Mobile Health System
PinkCruise operates as part of a broader integrated mobile health ecosystem that includes:
- PinkVISSION (Mobile Eye Centre) — pinkvission.org
- PinkDentist (Mobile Dental Care) — massmedicalmission.or/pinkdentist
Together, these units reach communities where care is least accessible.
Our History & Legacy
Mission PinkCruise began in November 2017 with inaugural outreaches in the South-South zone, Lagos State, and FCT Abuja — launching prominently on World Cancer Day (04.02.2018) in Lagos with formal commissioning shortly after.
Since then, year-round campaigns have brought wellness to thousands nationwide. This mobile model has provided the blueprint for our latest milestone: the establishment of the Institute of Preemptology (IoP), a global hub designed to accelerate progress toward the Sustainable Development Goals (SDGs) and Universal Health Coverage.
Learn more: preemptology.org
Our Brand: The Meaning Behind Our Colours
Every element of our brand reflects our core values — inclusive, holistic vitality.
- Pink: Symbolises overall health and wellbeing — beyond breast cancer alone — echoing “in the pink of health,” like the glowing cheeks of a healthy newborn or athlete.
- Spectral Colours: Reflect the breadth of our mission:
- Awareness colours for all preventable cancers we target
- Awareness colours for major risk factors and related diseases we address
- The diverse brand colours of our sponsors and partners
- Lavender base, a universal symbol of cancer awareness
- Imagery: The prominent family illustration shows our commitment to care for every gender and age group; the doctors’ image conveys the warm, professional welcome awaiting everyone.
Join the Mission
We partner year-round with communities, organisations, corporations, and governments to reach those who need us most.
You can get involved by:
- Becoming a partner — align your organisation with our mission
- Volunteering — join our health missions (outreaches)
- Donating — fund Mission PinkCruise
- Advocating — champion access to preventive healthcare and early detection
Contact us: info@pinkcruise.org
Together, we’re building a healthier Nigeria — one community at a time.